Posts Tagged ‘farmington marketing’Reeves And Goff Legal Team Launches New WebsiteTuesday, December 28th, 2010LocalTek is pleased to announce the launch of the new Reeves and Goff website. Reeves and Goff is a legal firm in Farmington, MO that offers personal injury, family law, wrongful death among other legal services and advice. Visit their new website today at ReevesAndGoff.com.
ParklandRX.com In Desloge Launches New WebsiteMonday, December 27th, 2010Parkland Rx, a pharmacy in Desloge, MO, has launched a new website that offers information on all the prescription and medical services offered by the locally owned company. For more information visit the ParklandRX.com website:
HSMedicalSolutions.com Launches Medical Consulting ServiceMonday, December 20th, 2010We are happy to announce the launch of our latest customer, HSMedicalSolutions.com. Heather Sites, Founder, brings a long history of marketing and business experience to the medical community and needed a site to show the services she could offer. Visit HSMedicalSolutions.com today to learn more.
Ole Tyme Pantry Website LaunchesWednesday, September 8th, 2010
Localtek is proud to announce one of our latest customers, Ole Tyme Pantry based in Farmington, MO. Ole Tyme Pantry is focused on providing quality bulk food, great deli food, as well as poly furniture products. With a bakery making some of the best cheesecake and breads you could imagine they were looking to expand their presence by reaching online customers that were looking for their store and goods. With their new website they have done just that. Visit OleTymePantry.com today. Local SEO Is Not Something To Wait OnTuesday, August 10th, 2010When educating customers about online marketing, one of the points we make with them is there is never a guarantee on showing up on the first page of search engines for the keywords they want to rank for. We caution strongly against any company with a promise for these top spots. This being said LocalTek has approximately a 99% success ratio when it comes to local search engine optimization. This means our customers get found when people search their mobile phone or computer for local businesses. For successful companies in search engine optimization it is not just a one time effort to optimize a website to be found online. A page can be ranked in the top spots as little as hours or as long as months to years depending on the competition for the keywords desired. The science behind why this happens is based on Google. The Google search engine has approximately 200 different factors in their algorithm on which a page earns its rank, the algorithm can change daily which means NO web or SEO company can guarantee how a website can rank months out or even day to day depending on the topic. But they can work to do things in a way that has shown consistent results for their customers, with over 350 customers Localtek has that data to show what works for our customers over the long term. Once a page is ranked for the desired terms it is critical the customer understands that SEO is not a one- time fix but an ongoing process. An important note to customers is that the possibility of losing top rankings after time is not usually a blunder made by the SEO company. Updating the website regularly with new and relevant content and tweaking keywords are all an ongoing process to maintain rankings. If these things are going to be either a time, interest, or knowledge challenge to the customer LocalTek has a package which includes a regular SEO maintenance review of the customers’ website varying from monthly to yearly depending on the customer’s goals. There is one for sure fact to keep in mind if you are considering building your online presence for your business. If you don’t have a web presence it is certain your competitors will be showing up in the top rankings without you. So your first step is to either start your plan to be found online or plan to update your web presence that may be out of date if it was built several years back. Do you want the people looking for your business online to find you WITH your competition..or not at all? If they have their online marketing already in progress now is the time step up your campaign or you will be missing out on hundreds or thousands of people they are currently reaching in your same target market. Having a local search engine optimized website is not something to wait on, chances are if you had a website built by a typical web development or marketing company they did not focus on what really matters, getting business to your door. If it seems overwhelming let us help with the maintenance and the development to make sure your customers find your business online. Local Search Engine Optimization Case Study – 214Liquor.comSaturday, August 7th, 2010Recently we had a customer, 214 Liquor in Farmington, MO, after 10 years of waiting, decide to get their business found online. As in many cases this was a customer who had planned on having a website for the past 10 years and also understood why Facebook and other social media tools could be valuable but was concerned about how much time it would take to get started. Here is a quick testimonial about local search and social media from the customer:
Also, with over 500 million users on Facebook it was clear there would be a way to tap into the social networking world to promote their products and specials directly to those who were interested. The preliminary results have been very exciting for the customer and proves that people are looking for your business and the longer you wait to do local search engine optimization on your web presence the more customers that will be missed. The customer has received calls from customers who have searched and now found their website searching for the town and products the customer offers. Along with this daily there are several visitors who specifically searched for the business name. The question is before the website was there where did they go? Likely to a directory that provided little to no information on the businesses services and products. Also, after less than 3 days they have 70+ Facebook fans with that growing everyday. With continued marketing of their website and Facebook page they will continue to grow this very targeted base of customers and interested readers. People are searching on mobile phones, laptops, and social media sites for your business. Are you being found for all the search keywords your business needs? Offline Marketing For Your New WebsiteTuesday, August 3rd, 2010How to Promote Your New Website From LocalTekWhether you are looking for ways to promote a new small business website or a major web development project it is important to find ways to promote the site, although search engines and targeted PPC advertising help drive traffic it is very important, especially for local small businesses to promote their sites on a day to day basis as their storefront on the Internet. Too many times I have met with a business owner and they talk about having a website but then talk about how it has never had any traffic. In other words it was a neat thing to have but they never thought of it as a way to connect with customers or promote their business. Here are a few ways to promote your online presence with offline methods: Business Cards – Plain and simple, the standard business card is a standard in business. If you do not have your website listed on the business card you are missing one of the most effective ways to promote your site. I have seen this too many times, someone has a website but you look at their card and sure enough it is not there. Having your domain name in your email address is not enough, make it clear where to go to find your business online. Take Out Menus - If you are a restaurant do not miss the chance to promote your website on your take home menus or even on your table menus. If you are a business in the area of a restaurant that has take home menus ask if you can buy space on their take home menus for your logo and website. It works, people take these home and stick them on their fridge and see it everyday. T-Shirts - If you happen to have a business where a uniform is used or have had T-shirts printed up for various reasons make sure you stick your website on it, I have seen people have their phone numbers, addresses, hours, basically everything you can think of on it except for their domain name. A large portion of people focus on remembering the website name these days not the phone number. They can get the contact info from the website. Billboards – Same as above, more people are looking for the website to go to more so than a phone number these days. A person I spoke to just tonight who is a very non-tech person said he even realized today that he realized it is now the FIRST thing he looks for and never pays attention to a phone number any more on a billboard. If you have a website and have bought billboard advertising do not miss the chance to promote your online billboard (website). Newspaper and Radio Ads – Lets face it print media is dying a slow (but quickly turning to fast) death so why miss the chance to promote your online presence if you are still advertising in print media. You know people are heading online, make sure they know where to find you there. If you are advertising on radio same thing goes, people are tuning out ads more and more on radio, make sure you get in your website name so they know where to find your online presence, they are more likely to remember that than just about anything else that you may say. Magnets – Want to keep your logo and site name in front of people hand out refrigerator magnets in your place of business. People use these to hold up pictures, menus, etc so it is a constant reminder when they go to the fridge. Letterhead – Many small businesses still use letterhead to send business letters or promotional letters on a daily basis. Take advantage of this to get your website in front of the customers or partners you are promoting your message to with your offline paper mailings. Banners – This is something I have used personally, I see many small businesses on a day to day basis that have banners in front of their place of business or in targeted highly visible locations in their area. Most are missing this chance to promote the place people can go to find out more about them, their website. Team Sponsorships – For years one of the ways local businesses have shown their support for a community has been to sponsor a little league team or maybe the all star soccer team in their area. Think of the value you can get if you give more than just your business name on the jersey and instead put your site name. People are watching their children run around the field for hours at a time, why not keep your site name in front of them. Need help getting your website found? Call Localtek at 800 647 2909 Local Business Needs Local SEO Focused WebsitesTuesday, August 3rd, 2010The Internet is not a scary place! This is something that any business owner or manager needs to know. The Internet is a valuable tool and resource that can level the playing field against the giant corporations and give you an advantage over your other competitors. The key to this is to have a site that is well designed, search engine optimized (specifically local SEO) and user friendly. When you combine these features with an aggressive social media campaign there is literally no limit to how your business can grow. We are long past the days when just having a website that is pretty and just on-line is effective. As owners we need to understand just how the world has changed. Local Search Engine Optimization is the first area we need to grasp an understanding of. People use the Internet much differently now than they did even a few short years ago. Customers are searching for your goods and services locally, many times using the Smartphone that is in their pocket. Is your business ready for this paradigm shift? Statistics show us that 80% of consumers now search locally and then come to your store to make their purchases off-line. If you can’t be found on-line this is a loss of sale for your business. If your website is not optimized for local search then you are going to be missing out on that business since 96% of users will not go past the first page of Google when they are searching. At LocalTek one of our clients called in the other day to inquire about their website as they expected to be receiving orders online. After researching data we had on hand for the customer it was determined that the customer was in fact receiving targeted, high conversion customers, everyday specifically looking for their business or type of business in their area. In a little less than a year this store has received almost 12,000 visitors to the website including days close to 300 visitors. This site also ranks number one on Google for specific terms the customer requires for the success of their business. This is a tremendous accomplishment for a small niche shop in a small city in southeast Missouri. What this shows though is people are indeed finding local businesses but the large majority still visitor the local business to complete the transaction. When you couple a quality website with a social media campaign using Facebook, Twitter, Foursquare, etc. you are putting your business right where your consumers are. Social Media is the new “Word of Mouth” for your business and it is remarkably easy to control your message. The average Facebook user spends 50 minutes per day on the site. That amount of time jumps if it is on their mobile device. If your target audience is spending that amount of time using social media shouldn’t your business have a presence there also? Combining local SEO with Social Media is the best solution to acquiring and then keeping customers. Keep your message in front of those people that have already enjoyed doing business with you and you are more likely to have repeat customers. Call us now to let us help your business be found online. |
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