When educating customers about online marketing, one of the points we make with them is there is never a guarantee on showing up on the first page of search engines for the keywords they want to rank for.
We caution strongly against any company with a promise for these top spots. This being said LocalTek has approximately a 99% success ratio when it comes to local search engine optimization. This means our customers get found when people search their mobile phone or computer for local businesses.
For successful companies in search engine optimization it is not just a one time effort to optimize a website to be found online. A page can be ranked in the top spots as little as hours or as long as months to years depending on the competition for the keywords desired.
The science behind why this happens is based on Google. The Google search engine has approximately 200 different factors in their algorithm on which a page earns its rank, the algorithm can change daily which means NO web or SEO company can guarantee how a website can rank months out or even day to day depending on the topic. But they can work to do things in a way that has shown consistent results for their customers, with over 350 customers Localtek has that data to show what works for our customers over the long term.
Once a page is ranked for the desired terms it is critical the customer understands that SEO is not a one- time fix but an ongoing process. An important note to customers is that the possibility of losing top rankings after time is not usually a blunder made by the SEO company.
Updating the website regularly with new and relevant content and tweaking keywords are all an ongoing process to maintain rankings. If these things are going to be either a time, interest, or knowledge challenge to the customer LocalTek has a package which includes a regular SEO maintenance review of the customers’ website varying from monthly to yearly depending on the customer’s goals.
There is one for sure fact to keep in mind if you are considering building your online presence for your business. If you don’t have a web presence it is certain your competitors will be showing up in the top rankings without you. So your first step is to either start your plan to be found online or plan to update your web presence that may be out of date if it was built several years back.
Do you want the people looking for your business online to find you WITH your competition..or not at all? If they have their online marketing already in progress now is the time step up your campaign or you will be missing out on hundreds or thousands of people they are currently reaching in your same target market.
Having a local search engine optimized website is not something to wait on, chances are if you had a website built by a typical web development or marketing company they did not focus on what really matters, getting business to your door. If it seems overwhelming let us help with the maintenance and the development to make sure your customers find your business online.
